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Audit-Ready. Margin-Protected. Execution-Aligned.

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Audit-Ready. Margin-Protected. Execution-Aligned.

Most suppliers don’t fail audits because they lack quality systems. They fail because they lack execution control. For 60–90 days before an audit, teams scramble: pulling spreadsheets, chasing emails, reconstructing approvals, and hoping the...

Unlock Hidden Margin Opportunities: How Automotive Suppliers Can Diagnose Profitability Gaps

Unlock Hidden Margin Opportunities: How Automotive Suppliers Can Diagnose Profitability Gaps

In today’s ultra-competitive automotive supply chain, margins are tighter and expectations are higher than ever. Whether you’re a Tier 1 powertrain...

Automotive Insiders: Unifying two complementary strengths to become one platform connecting margin to execution.

Automotive Insiders: Unifying two complementary strengths to become one platform connecting margin to execution.

Most suppliers don’t lose margin at the quote, they lose it during execution. Disconnected systems, late changes, and limited visibility turn...

Why Finance, Sales, and Operations Are Misaligned, And How Unified Profit Intelligence Fixes It

Why Finance, Sales, and Operations Are Misaligned, And How Unified Profit Intelligence Fixes It

Across manufacturing organizations, especially complex automotive suppliers, one problem keeps showing up in different forms: Finance says margins...

Why Suppliers Overpay on Materials: The Case for AI-Driven Tracking

Why Suppliers Overpay on Materials: The Case for AI-Driven Tracking

For Tier 1 and Tier 2 automotive suppliers, materials represent the single largest and most volatile cost line on the P&L. Steel, resins, aluminum,...

For Tier-1s: GM, Ford, & Stellantis Are Reshaping Supply Chains

For Tier-1s: GM, Ford, & Stellantis Are Reshaping Supply Chains

If you sell into GM, Ford, or Stellantis, you can feel it: “OEM supply chain changes” aren’t a strategic slide anymore. They’re showing up in...

Elevating Profitability for Suppliers: Campfire Acquires Cover 4 PM

Elevating Profitability for Suppliers: Campfire Acquires Cover 4 PM

In an era defined by compressed margins, supply chain volatility, and accelerating electrification demands, automotive suppliers face unprecedented...

Campfire Acquires Cover 4 PM to Expand AI-Driven Profit Optimization

Campfire Acquires Cover 4 PM to Expand AI-Driven Profit Optimization

Enhances Campfire's AI-enabled Profit Optimization Platform that empowers manufacturers to forecast, quote, and execute supplier programs with...

Where Margin Quietly Leaks: A Guide for Automotive Suppliers

Where Margin Quietly Leaks: A Guide for Automotive Suppliers

In today’s highly competitive automotive market, suppliers face relentless margin pressure. Rising material costs, complex pricing deals, and...

How Tier-1 Suppliers Improve Quote Accuracy by 20–30% Using Profit AI

How Tier-1 Suppliers Improve Quote Accuracy by 20–30% Using Profit AI

In today’s automotive supply chain, quote accuracy is no longer just a sales efficiency metric, it’s a margin survival issue. Tier-1 suppliers are...

The Forecasting Gap: Why Some Suppliers Still Rely on Spreadsheets

The Forecasting Gap: Why Some Suppliers Still Rely on Spreadsheets

For an industry that runs on precision engineering, the way many automotive suppliers forecast demand is surprisingly fragile. Despite managing...

Why Forecast Variability Is Chaotic, And How AI-Driven Forecasting Fixes It

Why Forecast Variability Is Chaotic, And How AI-Driven Forecasting Fixes It

Forecasting volatility has always been part of the automotive supply chain. But today, forecast variability isn’t just a nuisance — it’s actively...

5 Hidden Cost Drivers That are Eroding Supplier Margins

5 Hidden Cost Drivers That are Eroding Supplier Margins

Automotive suppliers aren’t losing margin because they don’t understand costs — they’re losing margin because critical cost drivers remain invisible...

Smart Quoting Drives Profitability

Smart Quoting Drives Profitability

In today’s fast-paced automotive supply chain, speed, accuracy, and data-driven decisions separate winners from laggards. That’s where Campfire...

2026 Profitability Crisis: Protect Your Margins While Others Collapse

2026 Profitability Crisis: Protect Your Margins While Others Collapse

Automotive suppliers are heading into 2026 with a looming financial challenge: profitability is eroding at the fastest rate in more than a decade....

How Tier-1 Suppliers Build Forecast Agility With Profitability A.I.

How Tier-1 Suppliers Build Forecast Agility With Profitability A.I.

In today’s supply chain environment, Tier-1 suppliers are facing an uncomfortable truth: forecasts are more volatile than ever, and traditional...

Campfire Launches Profitability AI: The Profit Optimization Platform

Campfire Launches Profitability AI: The Profit Optimization Platform

Ann Arbor, MI – November 18, 2025 – Campfire Interactive, the leader in profitability optimization software for automotive and manufacturing...

Supply Chain Shift: What GM’s China Exit Means for Supplier Profitability

Supply Chain Shift: What GM’s China Exit Means for Supplier Profitability

On November 12, Reuters reported a major development in the automotive industry: General Motors has directed its supplier base to scrub their supply...

Why Quoting Is the Hidden Profit Killer

Why Quoting Is the Hidden Profit Killer

In today’s competitive automotive supply landscape, every decision comes down to one question: are we protecting our margins or giving them away?...

The Forecasting Gap: Boost Profitability in Automotive Supply Chains

The Forecasting Gap: Boost Profitability in Automotive Supply Chains

For decades, automotive suppliers have been expected to deliver precision in a world built on uncertainty. From fluctuating OEM production schedules...

How Tier-1 and Tier-2 Suppliers Can Future-Proof Margins in 2026

How Tier-1 and Tier-2 Suppliers Can Future-Proof Margins in 2026

The Margin Pressure Is Real For Tier-1 and Tier-2 suppliers, profitability in 2026 won’t come easy. OEM demand remains unpredictable, input costs are...

Profitability A.I.: The New Frontier for Automotive Suppliers

Profitability A.I.: The New Frontier for Automotive Suppliers

In today’s automotive supply chain, profitability is under siege. Raw material costs fluctuate daily. OEMs are compressing margins. Electrification,...

Lessons from the Novelis Aluminum Supply Disruption

Lessons from the Novelis Aluminum Supply Disruption

In mid-September 2025, a fire broke out at Novelis’s Oswego, New York aluminum plant. The blaze ravaged the hot mill — the heart of sheet production...

How Automotive Suppliers Can Plan for Profitability in Uncertain Times

How Automotive Suppliers Can Plan for Profitability in Uncertain Times

As fall approaches, so does one of the most critical times of year for Tier-1 and Tier-2 automotive suppliers: budget season. Setting budgets and...

Campfire Appoints Alex George as CEO to Drive Profitability and Growth

Campfire Appoints Alex George as CEO to Drive Profitability and Growth

Invictus-backed Campfire’s software empowers manufacturers to achieve new levels of efficiency, profitability, and innovation Ann Arbor, MI –...

Campfire’s Journey of Profit-Driven Innovation

Campfire’s Journey of Profit-Driven Innovation

In the ever-evolving landscape of the automotive supply chain – or any competitive, metric-driven industry – genuine transformation comes from...

Gain Control, Reduce Risk: A New Playbook for Automotive CFOs

Gain Control, Reduce Risk: A New Playbook for Automotive CFOs

In today’s fast-paced automotive ecosystem, CFOs at Tier 1 and Tier 2 suppliers face unprecedented volatility – from shifting OEM program schedules...

Redefining CPQ: How Campfire’s Common Cost Model Sets a New Standard

Redefining CPQ: How Campfire’s Common Cost Model Sets a New Standard

The CPQ Challenge, Reimagined. In the complex world of manufacturing, cost modeling within CPQ systems has long been an obstacle to speed,...

Campfire Interactive Featured in Industry Today on Sustainable RFPs

Campfire Interactive Featured in Industry Today on Sustainable RFPs

At Campfire, we believe that sustainability should be a cornerstone of every business decision, not just an afterthought. That’s why we were proud to...

Campfire Expands Leadership, Transforming Forecasting & Quote Automation

Campfire Expands Leadership, Transforming Forecasting & Quote Automation

With its expanded leadership team enabling growth and accelerating innovation, Campfire delivers solutions that empower manufacturers to move beyond...

Campfire Interactive on Scenario Modeling & “What Ifs” in 2025

Campfire Interactive on Scenario Modeling & “What Ifs” in 2025

At Campfire, we know that future-ready organizations don’t just plan for what’s likely, they prepare for the unexpected. That’s why we were featured...

Campfire Secures $37M Investment from Invictus Growth Partners

Campfire Secures $37M Investment from Invictus Growth Partners

The investment will be used to accelerate product innovation, expand sales and marketing, and enable Campfire to continue delivering industry-leading...

Stoneridge Leverages Campfire for Enhanced Production Forecasts

Stoneridge Leverages Campfire for Enhanced Production Forecasts

Campfire’s Solutions Enable Stoneridge to Successfully Model Production Forecasts to Drive Financial Performance Software utilization empowers...

Campfire Expands Executive Leadership Team to Meet Growing Demand

Campfire Expands Executive Leadership Team to Meet Growing Demand

Industry veteran, Scott Whetter, assumes leadership of automotive market sales. ANN ARBOR, MI – JULY 20, 2022 Campfire Interactive, Inc. (Campfire),...