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Press Release

Campfire Launches Profitability AI: The Profit Optimization Platform

Campfire Launches Profitability AI: The Profit Optimization Platform

Ann Arbor, MI – November 18, 2025 – Campfire Interactive, the leader in profitability optimization software for automotive and manufacturing...

Campfire Appoints Alex George as CEO to Drive Profitability and Growth

Campfire Appoints Alex George as CEO to Drive Profitability and Growth

Invictus-backed Campfire’s software empowers manufacturers to achieve new levels of efficiency, profitability, and innovation Ann Arbor, MI –...

Campfire Expands Leadership, Transforming Forecasting & Quote Automation

Campfire Expands Leadership, Transforming Forecasting & Quote Automation

With its expanded leadership team enabling growth and accelerating innovation, Campfire delivers solutions that empower manufacturers to move beyond...

Campfire Secures $37M Investment from Invictus Growth Partners

Campfire Secures $37M Investment from Invictus Growth Partners

The investment will be used to accelerate product innovation, expand sales and marketing, and enable Campfire to continue delivering industry-leading...

Stoneridge Leverages Campfire for Enhanced Production Forecasts

Stoneridge Leverages Campfire for Enhanced Production Forecasts

Campfire’s Solutions Enable Stoneridge to Successfully Model Production Forecasts to Drive Financial Performance Software utilization empowers...

Campfire Expands Executive Leadership Team to Meet Growing Demand

Campfire Expands Executive Leadership Team to Meet Growing Demand

Industry veteran, Scott Whetter, assumes leadership of automotive market sales. ANN ARBOR, MI – JULY 20, 2022 Campfire Interactive, Inc. (Campfire),...