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In today’s supply chain environment, Tier-1 suppliers are facing an uncomfortable truth: forecasts are more volatile than ever, and traditional planning processes simply can’t keep up. Long lead times, unpredictable customer demand, and increasing...
Ann Arbor, MI – November 18, 2025 – Campfire Interactive, the leader in profitability optimization software for automotive and manufacturing...
On November 12, Reuters reported a major development in the automotive industry: General Motors has directed its supplier base to scrub their supply...
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In today’s competitive automotive supply landscape, every decision comes down to one question: are we protecting our margins or giving them away?...
For decades, automotive suppliers have been expected to deliver precision in a world built on uncertainty. From fluctuating OEM production schedules...
The Margin Pressure Is Real For Tier-1 and Tier-2 suppliers, profitability in 2026 won’t come easy. OEM demand remains unpredictable, input costs are...
In today’s automotive supply chain, profitability is under siege. Raw material costs fluctuate daily. OEMs are compressing margins. Electrification,...
In mid-September 2025, a fire broke out at Novelis’s Oswego, New York aluminum plant. The blaze ravaged the hot mill — the heart of sheet production...
As fall approaches, so does one of the most critical times of year for Tier-1 and Tier-2 automotive suppliers: budget season. Setting budgets and...
Invictus-backed Campfire’s software empowers manufacturers to achieve new levels of efficiency, profitability, and innovation Ann Arbor, MI –...
In the ever-evolving landscape of the automotive supply chain – or any competitive, metric-driven industry – genuine transformation comes from...
In today’s fast-paced automotive ecosystem, CFOs at Tier 1 and Tier 2 suppliers face unprecedented volatility – from shifting OEM program schedules...
The CPQ Challenge, Reimagined. In the complex world of manufacturing, cost modeling within CPQ systems has long been an obstacle to speed,...
At Campfire, we believe that sustainability should be a cornerstone of every business decision, not just an afterthought. That’s why we were proud to...
With its expanded leadership team enabling growth and accelerating innovation, Campfire delivers solutions that empower manufacturers to move beyond...
At Campfire, we know that future-ready organizations don’t just plan for what’s likely, they prepare for the unexpected. That’s why we were featured...
The investment will be used to accelerate product innovation, expand sales and marketing, and enable Campfire to continue delivering industry-leading...
Campfire’s Solutions Enable Stoneridge to Successfully Model Production Forecasts to Drive Financial Performance Software utilization empowers...
Industry veteran, Scott Whetter, assumes leadership of automotive market sales. ANN ARBOR, MI – JULY 20, 2022 Campfire Interactive, Inc. (Campfire),...