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When One Fire Sparks an Industry-Wide Reckoning: Lessons from the Novelis Aluminum Supply Disruption

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When One Fire Sparks an Industry-Wide Reckoning: Lessons from the Novelis Aluminum Supply Disruption

In mid-September 2025, a fire broke out at Novelis’s Oswego, New York aluminum plant. The blaze ravaged the hot mill — the heart of sheet production — forcing operations to halt. Thankfully, all personnel escaped unharmed. But for the automotive...

Budget Season 2026: How Automotive Suppliers Can Plan for Profitability in Uncertain Times

Budget Season 2026: How Automotive Suppliers Can Plan for Profitability in Uncertain Times

As fall approaches, so does one of the most critical times of year for Tier-1 and Tier-2 automotive suppliers: budget season. Setting budgets and...

Campfire Interactive Appoints Alex George as Chief Executive Officer to Power Profitability for Manufacturers and Automotive Suppliers

Campfire Interactive Appoints Alex George as Chief Executive Officer to Power Profitability for Manufacturers and Automotive Suppliers

Invictus-backed Campfire’s software empowers manufacturers to achieve new levels of efficiency, profitability, and innovation Ann Arbor, MI –...

From Industry Spark to Industry Blaze: Campfire’s Journey of Profit-Driven Innovation

From Industry Spark to Industry Blaze: Campfire’s Journey of Profit-Driven Innovation

In the ever-evolving landscape of the automotive supply chain – or any competitive, metric-driven industry – genuine transformation comes from...

Gain Control, Reduce Risk: A New Playbook for Automotive CFOs

Gain Control, Reduce Risk: A New Playbook for Automotive CFOs

In today’s fast-paced automotive ecosystem, CFOs at Tier 1 and Tier 2 suppliers face unprecedented volatility – from shifting OEM program schedules...

Redefining CPQ: How Campfire’s Common Cost Model Sets a New Standard for Profitability at Scale.

Redefining CPQ: How Campfire’s Common Cost Model Sets a New Standard for Profitability at Scale.

The CPQ Challenge, Reimagined. In the complex world of manufacturing, cost modeling within CPQ systems has long been an obstacle to speed,...

Campfire Interactive Featured in Industry Today on Sustainable RFPs

Campfire Interactive Featured in Industry Today on Sustainable RFPs

At Campfire, we believe that sustainability should be a cornerstone of every business decision, not just an afterthought. That’s why we were proud to...

Campfire Interactive Expands Leadership Team to Transform Forecasting Intelligence and Quote Automation in Manufacturing

Campfire Interactive Expands Leadership Team to Transform Forecasting Intelligence and Quote Automation in Manufacturing

With its expanded leadership team enabling growth and accelerating innovation, Campfire delivers solutions that empower manufacturers to move beyond...

Campfire Interactive on Scenario Modeling & “What Ifs” in 2025

Campfire Interactive on Scenario Modeling & “What Ifs” in 2025

At Campfire, we know that future-ready organizations don’t just plan for what’s likely, they prepare for the unexpected. That’s why we were featured...

Campfire Interactive Completes $37 Million Majority Investment from Invictus Growth Partners to Drive Manufacturing Software Innovation

Campfire Interactive Completes $37 Million Majority Investment from Invictus Growth Partners to Drive Manufacturing Software Innovation

The investment will be used to accelerate product innovation, expand sales and marketing, and enable Campfire to continue delivering industry-leading...

Campfire’s Solutions Enable Stoneridge to Successfully Model Production Forecasts to Drive Financial Performance

Campfire’s Solutions Enable Stoneridge to Successfully Model Production Forecasts to Drive Financial Performance

Campfire’s Solutions Enable Stoneridge to Successfully Model Production Forecasts to Drive Financial Performance Software utilization empowers...

Campfire Expands Executive Leadership Team to Meet Growing Demand

Campfire Expands Executive Leadership Team to Meet Growing Demand

Industry veteran, Scott Whetter, assumes leadership of automotive market sales. ANN ARBOR, MI – JULY 20, 2022 Campfire Interactive, Inc. (Campfire),...