Campfire Interactive Expands Leadership Team to Transform Forecasting Intelligence and Quote Automation in Manufacturing

ANN ARBOR, MI – FEBRUARY 11, 2025
Campfire Interactive (“Campfire”), a leading provider of enterprise software solutions for manufacturers and suppliers, is making strategic investments to further advance its technology and market leadership.

With over $200 billion in revenue managed through its platform, Campfire is trusted by the world’s largest global manufacturers. Customers depend on the Campfire platform to consolidate scattered data, apply advanced analytics, and increase automation across core business processes – like forecasting, quoting, and reporting. Campfire’s solution enables customers to leverage the power of their own data (and external data feeds) to increase efficiency, throughput, and profitability.

“We help manufacturers drive results in profitability, market share, and top-line growth,” said Campfire President & CEO Dan Meyer. “Today’s leading manufacturers have realized their ability to forecast accurately and quote profitably is a strategic imperative and can no longer be a spreadsheet exercise.”

Enterprise manufacturers have not kept pace with modern data management. Estimates suggest that around 60% of manufacturers continue to rely on Excel spreadsheet and email-based methods to manually piece together data from ERP, PLM, CRM, and other disparate systems.

“We live in a digital era of automation and intelligence, and often the most valuable dataset is within the walls of our customers,” said Meyer. “Campfire continues to invest in cutting-edge technology, including AI, to empower our customers with the actionable insights that lead to exceptional profitability and growth.”

The global manufacturing sector is a multi-trillion-dollar market and key segments such as automotive, industrial equipment, metals, chemicals and electronics are increasingly looking to solutions like Campfire to enhance competitiveness. In September 2024, Campfire secured a majority investment from Invictus Growth Partners (“Invictus”) for the financial backing to invest in key resources to further penetrate the market and serve customers. Today, Campfire announced the expansion of several key leadership roles that will drive the next phase of growth and innovation – particularly with AI.

"We have expanded our executive team with several senior leaders who bring deep expertise in manufacturing and enterprise software – and experience driving growth and managing transformation," said Meyer. "This collective knowledge strengthens our vision, fosters innovation, and delivers transformative value to our expanding global customer base."

Campfire’s new executive leadership team brings over 150 years of combined experience leading high-growth organizations, including private-equity-backed and publicly traded B2B SaaS and technology companies.

The Campfire Executive Leadership Team includes:

• Dan Meyer, President & Chief Executive Officer
• Dennis Deuberry, Chief Financial Officer
• George Santillan, Chief Technology Officer
• Patrick O'Donnell, Executive Vice President of Sales
• Mike Stanczak, Vice President of Customer Operations & Success
• Jason Versical, Vice President of Business Transformation & Strategy

About Campfire Interactive, Inc.

Campfire Interactive, Inc. powers thousands of users, from mid-sized companies to Fortune 500s, with solutions that drive product portfolio success. Our software platform tackles opportunity management, sales forecasting, market share, cost and price estimation, change cost management and program management. Customers choose Campfire for its unmatched ability to empower data-driven business decisions across finance, sales, engineering and timing.

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Contact

Dan Meyer, President

Campfire Interactive, Inc.

513.236.2517

meyerd@cfi2.com