In this episode of The Supplier Signal, host Todd Yaquinto talks with Jason Versical, VP of Sales Strategy and Transformation at Campfire Interactive.
Jason breaks down why growing revenue alone is no longer enough as private equity and shareholder pressure on North American suppliers increases. He argues the commercial team creates enterprise value in two places: growing with the right customers, and filling engineering and production capacity with the most profitable program mix. With OEM market share shifting fast, he notes, a supplier can win the same RFQs it always has, execute better than ever, and still lose ground because its core customers are shrinking.
